Benny Box

Redefining Benny Box's
New Online Playground

How might we redesign Benny Box’s digital presence to capture their playful essence and expertise in 2D character animation, making it a showcase of their unique creative identity?

Benny Box

Benny Box is a motion design studio specializing in 2D character animation. Known for their playful approach and innovative storytelling, Benny Box crafts visually engaging animations. Their expertise lies not only in creating stunning visuals but also in infusing each project with a distinct personality that reflects their love for animation.

As a lead designer, I collaborated closely on this project from concept to final layout, developing the illustration style and ensuring the design captured Benny Box's creative spirit. The coding and development were expertly handled by the team at Dwarf, bringing the design to life online.

Made while working at Benny Box.

Strategy

Research & Insights

Brand Positioning

Tone of Voice

Mission, Vision, Values

Creative Direction

Visual Identity

Illustration Style

Character Animation

Typography & Color Palette

Presentation

Brand Guidelines

Web Design

Motion Graphics Integration

Interactive Illustrations

UX/UI Design

Responsive Layout

Animation-Driven Navigation

01 – CONCEPTS

Playful Creativity

At the heart of the Benny Box brand is a commitment to playful creativity. Benny Box believes that storytelling comes to life through animation that’s both imaginative and engaging, making each project a unique experience that resonates with audiences.

The Old Brand

The New Brand

02 – VISUAL IDENTITY

Modern Elegance Meets Playful Flair

The Benny Box brand is brought to life with a fun, animated logo mark that adds energy and movement to videos and the website. We incorporated rounded corners into the design, reflecting Dwarf's influence as part-owner of Benny Box. The simple black-and-white color scheme allows the vibrant projects to take center stage, with a subtle gradient adding touches of color where needed.

03 – ILLUSTRATIONS

Creative Corporate Expression

Our illustration style showcases how corporate visuals can be both creative and fun. This vibrant approach captures the essence of Benny Box, providing a dynamic contrast to the sleek, minimalistic brand and web design while enhancing the overall user experience.

04 – APPLICATIONS

A Digital Playground

We brought Benny Box’s creativity to life through various brand applications, including a comprehensive brand guide, an engaging website, and interactive presentation decks. These tools showcase Benny Box’s expertise in creating vibrant and compelling digital content, ensuring consistency across all platforms.

05 – BRAND EXPLORATION

Tangible Brand Experiences

To extend Benny Box’s playful and creative identity beyond the screen, I explored a variety of branded items, including mugs, tote bags, stickers, and signs. These tangible expressions of the brand are designed to showcase Benny Box's fun and vibrant spirit in everyday contexts, reinforcing the brand's presence and making it a part of the user's daily life.